VIZIO
Introducing the World's First Mixed Realities Streaming Experience
Unveiling a groundbreaking leap in entertainment technology, we proudly present the world's first Mixed Realities Streaming Experience. This revolutionary platform seamlessly blends the boundaries between the physical and virtual worlds, offering users an unprecedented level of immersion and interaction. Prepare to explore a new dimension of entertainment, where the real and digital converge to redefine the way we experience streaming content.
Overview
Our project embarked on the mission to revolutionize the entertainment industry, recognizing the staleness of traditional streaming methods. We tried to infuse vitality into the user experience by introducing an XR-powered streaming app. This involved breaking away from the monotony of outdated approaches, seamlessly integrating spatial interfaces, pushing the boundaries of technology, and introducing personalized content recommendations to create an engaging and futuristic entertainment platform.
Empathizing and understanding the user
Pain Points
Stakeholders affecting the user
Content Creators and Developers
Problem Statement
Traditional entertainment platforms fail to deliver immersive, personalized, and engaging experiences, resulting in declining user interest. The challenge lies in leveraging emerging technologies, advanced personalization, and social connectivity to redefine digital entertainment and set new industry standards.
Why? 01
Why are traditional platforms struggling to deliver immersive and personalized experiences?
Reason: They are based on outdated technology and content delivery methods.
Why? 02
Why are they based on outdated technology and content delivery methods?
Reason: Because they were designed for an earlier era when user expectations and technological capabilities were different.
Why? 03
Why were they designed for an earlier era?
Reason: At the time of their inception, the focus was on mass distribution and accessibility rather than on interactivity and personalization.
Why? 04
Why 4: Why was the focus on mass distribution and accessibility?
Reason: The primary goal was to reach the largest possible audience with a one-size-fits-all approach to maximize reach and profitability.
Why? 05
Why 5: Why did maximizing reach and profitability require a one-size-fits-all approach?
Reason: Technological limitations and higher costs of personalization and interactive features made it impractical to offer highly customized experiences to individual users.
Human factors Research
Comfort
Max
55
30
15
Max
Comfortable
zone
All the viewing zones of the users
60
20
10
40 max
Peripheral zone
Peripheral zone
Curiosity zone
70 degrees
+20m
+20m
+0.5m
05 degrees
Background
Midground
Foreground
Understanding Users: key takeaways from interviews
75%
users show interest in immersive technologies like XR and MR, indicating a strong potential market for these advancements.
80%
Personalization is crucial for of users, emphasizing the need for tailored content and experiences.
Frustrations
Repetitive content, poor interface design, and buffering issues, highlighting areas where traditional platforms fall short.
High-quality content and personalized recommendations are the most engaging features for users, followed by easy navigation and interactive features.
Engaging Features
Typical Entertainment Experience
Users typically relax at home with a mix of content types, often using a second screen, and switch platforms when content becomes repetitive.
Desired Social Features
Watch parties, real-time chat, and sharing recommendations are the top social features users want, indicating a desire for more community-oriented viewing experiences.
Identifying Market Gaps and Opportunities
Market Gaps
How is it better than traditional streaming options
Spatial Interaction
Enhanced Sports Viewing
Personalized Ui
Theatre experience
Stadium experience
gesture based interaction
The app transforming traditional methods by offering an immersive interface, personalized content, and live social interaction, revolutionizing the entertainment experience."
Design guidelines and our approach
Consistent UI Flow
Social Interaction
Intuitive Navigation
Smooth transitions
Personalization in ui
Clear Content Hierarchy
Accessibility
Simplicity
Signifiers
Familiar ui and gestures
Clarity and consistency
How can we reduce cognitive load motion sickness and disorientation related problems?
Minimizing Redundancy
User Centric icons for Optimal Experience
Smooth Transitions and Gradual Movement
Customizable Movement Settings
Consistency
Signifiers
Heatmap and focus analysis
Adaptive Field of View Optimization
Accessible Settings and Preferences
We did a Heat map and focus analysis tests to enhance user experience and understand how users will interact with signifiers and what is being highlighted
